Chris Brogan wrote a very interesting article on how communication tools can be utilized in a corporate setting.
It is not an overtly new concept but somehow using media technology "excessively". Now, I choose the word "excessive" simply because the concept of using media technology permeates throughout your work or work day seems a little too forward. I mean, it is every Communications/Media student's dream job but still a little out there in terms of implementation. He gave an example of usage by a Media Firm and yes, I can definitely see it happening. I can even see it happening in a busy law firm but can you see this scenario in an accounting firm?
There are a few problems;
1. Integration may be a problem to certain technology; however he did point that in the case of an outage, all Israel did was basically 'published' the outage and the update goes to everywhere -Twitter, Facebook, etc etc., you name it. I should also add that producers of communications tool will very well compete with each other therefore you may get an abundance of choice of applications - which lead me to another question; 'which' would you use?
2. Work setting; this form of usage is only applicable to certain corporate institution. Besides, there are a lot of Corporate Institution out there that is not too keen on relying on technology. Of course, in time it will come but still..it takes time.
3. Global communications; maybe he forget that it is almost about 12-13 hours (depends where you are) in South East Asia, therefore communicating with someone across the world may be a problem?
Despite the problems that I listed, I still see this as a great concept! Seriously, wouldn't you want to end your day in bed by reading Google Reader? I loved it!
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